The 'Bora Bill' meme originated from a local amateur football match broadcast in the state of Ceará, Brazil, by the channel TV Canal Z-6. During the match, the narrator jokingly began shouting 'Bora Bill!' at Bill Morais, a local resident, followed by 'Bora filho do Bill!' and 'Bora mulher do Bill!' as the camera panned to his family members. The repetitive, rhythmic nature of the shouting combined with Bill's stoic, slightly annoyed reaction became an instant viral sensation on TikTok and Instagram in 2022. It quickly transcended its local roots to become a national phenomenon in Brazil, used to playfully annoy friends or celebrate anyone named Bill, eventually reaching global meme status as a symbol of persistent, friendly heckling.