The 'Boob and Book' trend is a viral social media phenomenon that gained massive traction on platforms like TikTok, Instagram, and X. The trend typically involves creators—often from the 'BookTok' community—posing with a book while deliberately drawing attention to their cleavage, usually accompanied by the ironic caption 'I read it for the plot.' It serves as a tongue-in-cheek commentary on engagement bait and the intersection of intellectual hobbies with physical attraction. While some use it to poke fun at how social media algorithms prioritize certain visuals, others use the template to celebrate body positivity and their favorite romance novels. It has since evolved into a versatile meme format used to highlight any situation where the supposed main focus is completely overshadowed by a much more distracting element.