The 'Bonk' meme featuring Cheems is a spin-off of the wider Dogelore cinematic universe, specifically gaining traction in early 2020. It depicts the Shiba Inu character Cheems hitting another character over the head with a baseball bat, usually accompanied by the onomatopoeic caption 'BONK.' While initially used for general slapstick humor, it became the defining symbol of the 'Horny Jail' phenomenon, used to playfully discipline social media users for being overly suggestive. Its incredible versatility has allowed it to evolve into a tool for calling out any embarrassing, repetitive, or unwanted behavior across the internet with a satisfying, virtual thwack.