The 'Blue Collar SpongeBob' meme typically features AI-generated or edited images of the iconic Nickelodeon character reimagined as a rugged, salt-of-the-earth laborer. Dressed in high-visibility vests, hard hats, or covered in grease, these images subvert SpongeBob's usual bubbly optimism into the exhausted, weathered aesthetic of the industrial working class. The meme gained significant traction on platforms like TikTok and X in late 2023, often paired with country music or captions about manual labor, overtime, and the relatable struggle of the modern workforce. It serves as both a parody of 'hustle culture' and a genuine anthem for blue-collar workers finding humor in their demanding daily routines.