Released in 2019, Billie Eilish's 'Bad Guy' music video quickly became a cultural phenomenon, spawning countless memes due to its surreal imagery and the iconic 'Duh' whisper. The meme typically uses stills from the video—like Billie breaking through a paper wall or sitting on a man’s back—to represent someone acting tough or embracing a 'villain' persona in a humorous, low-stakes context. It is widely used across platforms like TikTok and Twitter to mock fake edginess or celebrate minor acts of rebellion, often punctuated by the track's heavy bassline and quirky, colorful aesthetic.