The 'Big, If True' meme originated as a common journalistic trope used to describe significant yet unverified reports, particularly within the tech and sports journalism spheres. Over time, internet culture, especially on Twitter and Reddit, adopted the phrase as a versatile sarcastic reaction. Users frequently deploy it to comment on obviously true statements or blatantly ridiculous conspiracy theories, highlighting the absurdity of the original post. Its power lies in its deadpan delivery, making it a staple for anyone looking to poke fun at sensationalism or state the obvious with a wink to their audience.