The 'Better Book Titles' meme originated from a popular blog created by comedian Dan Wilbur, where he redesigned the covers of famous novels to reflect their actual content more accurately—and often more cynically. For example, 'The Great Gatsby' becomes 'Drink Responsibly,' and 'The Catcher in the Rye' turns into 'I Hate Everything.' The format gained widespread popularity on platforms like Tumblr and Pinterest because it perfectly blends literary appreciation with internet snark. It allows readers to critique common tropes and character flaws by stripping away poetic metaphors in favor of blunt, comedic truth.