BatDad, created by Blake Wilson, first rose to fame on the video-sharing platform Vine in 2013. Dressed in a signature Batman mask and utilizing a gravelly Christian Bale-style voice, Wilson filmed his daily life, humorously 'policing' his children and shouting for his wife, Jen. The meme highlights the absurdity of parenting by treating mundane household situations like high-stakes vigilante missions. Its popularity persisted long after Vine's closure, becoming a staple for parents who relate to the chaotic yet loving nature of family life, often used to depict moments where a dad tries to be cool or authoritative despite the domestic setting.