Basil Marceaux became an overnight internet sensation in 2010 after his bizarre and erratic campaign video for the Tennessee gubernatorial race went viral. Known for his catchphrase 'I'm Basil Marceaux dot com' and his unique policy proposals—such as making it illegal to carry guns without a permit and planting grass on all vacant land—his awkward delivery and disjointed speech style made him a favorite subject for parodies and remixes. The meme is typically used to represent confusing political messaging, erratic behavior, or someone who is confidently nonsensical. Users often use his image to caption unrealistic promises or 'freedom' based rants that capture his eccentric energy.