The 'Balkan Breakfast' meme celebrates the stereotypical morning routine across Southeastern Europe, typically featuring a stark contrast to Western health trends. While modern diets emphasize smoothies or granola, the Balkan version centers on a potent cup of black domestic coffee, a pack of cigarettes, and occasionally heavy foods like burek, rakia, or ajvar. The trend gained viral traction on platforms like TikTok and Instagram in 2024, as users filmed themselves enjoying these rugged morning 'feasts' to showcase cultural pride and humor. It highlights the perceived resilience and no-nonsense attitude of the Balkan people, turning a simple meal into a symbol of identity and regional camaraderie.