This meme originates from the viral YouTube channel 'Bad Lip Reading' in their 2012 parody of the United States Presidential debates. The scene features former Governor Mitt Romney (as himself, with dubbed vocals by the anonymous BLR creator) during a high-stakes televised event. Instead of discussing fiscal policy, the comedic dubbing makes it appear as though Romney is bluntly stating, 'Man, this is crappy,' while wearing a look of intense professional frustration. The clip became a cornerstone of early 2010s internet culture, showcasing how serious political figures could be humanized through absurdity. It is commonly used to represent feelings of genuine disappointment, regret over a bad decision, or the relatable experience of being stuck in a sub-optimal situation. Example captions include: 'When you open the fridge and realize you forgot to go grocery shopping,' 'Me looking at my 45-minute commute on a Monday morning,' and 'When the movie you hyped up for months turns out to be a total flop.'