The "Bad Bunny Rubbing Eyes" meme originated during the 66th Annual Grammy Awards on February 4, 2024, when cameras captured Puerto Rican superstar Benito Antonio Martínez Ocasio in a moment of unadulterated exhaustion. Seated in the audience, Bad Bunny was filmed vigorously rubbing his eyes with both hands, a candid gesture suggesting he was struggling to stay alert during the marathon broadcast. Within minutes, the clip was extracted and shared across X (formerly Twitter) and TikTok, where it was instantly canonized as the ultimate symbol of "relatable fatigue." This scene became a viral sensation because it perfectly encapsulated the universal struggle of "burnout" and the physical toll of a long day. It is now typically used as a reaction template for situations involving severe sleep deprivation, such as logging onto an early morning work shift or surviving a boring meeting. Notable variations often pair the footage with captions like "me waking up after three hours of sleep" or "realizing it’s only Monday," solidifying Bad Bunny’s weary gesture as the internet’s definitive shorthand for being completely "done" with the demands of daily life.