The 'Backstreet Boys Reunion Tour' meme is a widely recognized internet euphemism that originated from Arin Hanson of the YouTube channel Game Grumps. During the onset of the 2020 global pandemic, Hanson began using the phrase to refer to COVID-19 as a way to circumvent YouTube's strict demonetization policies regarding sensitive news topics. The absurdity of using a 90s boy band's comeback tour to describe a global health crisis resonated with fans, quickly evolving into a versatile meme template. It is now used to ironically describe social distancing, lockdowns, or any chaotic event that requires a 'coded' name, serving as a humorous reminder of the creative ways internet creators adapt to platform censorship.