Baby Nut is the reincarnated version of Mr. Peanut, the longtime mascot for Planters, who was introduced during a commercial at Super Bowl LIV in 2020. Following a high-profile marketing campaign that 'killed off' the original mascot, Baby Nut was born from the soil at Mr. Peanut's funeral. The character was clearly inspired by the 'Baby Yoda' phenomenon, aiming to capture the internet's obsession with cute versions of established characters. While some found the mascot adorable, others used the template to express ironic aggression or skepticism toward corporate marketing tactics. The meme is typically used to represent something small, vulnerable, or unexpectedly controversial in pop culture discussions.