The 'Baba Is You' meme is derived from the innovative 2019 puzzle game of the same name, created by Arvi Teikari. In the game, players physically push blocks representing rules (like 'BABA', 'IS', and 'YOU') to change how the game works. This mechanic quickly evolved into a meme format where people use the game's minimalist pixel art style and specific 'Noun IS Property' syntax to describe real-life situations, emotional states, or abstract concepts. It is widely used in the gaming community to represent 'galaxy brain' moments or to jokingly redefine the laws of physics and social interactions through simple, block-based logic.