The Aziz Ansari meme primarily stems from his breakout role as Tom Haverford on the NBC sitcom 'Parks and Recreation.' Most notably, the 'Treat Yo Self' philosophy, introduced alongside character Donna Meagle, became a cultural phenomenon representing self-indulgence and retail therapy. Beyond this specific catchphrase, Ansari’s highly expressive facial reactions and energetic stand-up persona have provided endless fodder for reaction images across social media. These memes are frequently used to express excitement, luxury, or the comedic absurdity of modern lifestyle trends, solidifying his place as a staple in internet pop culture.