Awww The Scrunkly originated from a viral Tumblr post in May 2021 featuring a picture of a scraggly-looking kitten and a nonsensical, overly enthusiastic caption. The text—'awww the scrunkly 🥰🥺🥺 double tap now if you'd scrunkly the when 😂'—quickly became a legendary copypasta used to describe anything that is 'ugly-cute,' messy, or endearing in a disheveled way. It represents a specific internet subculture's affection for the 'scrungy' aesthetic, often applied to pets, fictional characters, or plushies that look a bit chaotic. Today, it serves as the ultimate term of endearment for anything that possesses that unique, scraggly charm.