Aura Farming is a slang term and internet trend that gained massive traction in early 2024, primarily across TikTok and X. The concept centers on 'aura points,' a fictional currency of coolness and social presence where specific actions either add to or subtract from one's total 'aura.' 'Aura farming' specifically describes the act of performing certain deeds—often stoic, helpful, or effortlessly cool—to boost one's perceived status. The meme frequently utilizes imagery of individuals looking unbothered or 'sigma,' paired with captions calculating the massive influx of points gained from a simple interaction. It represents a shift in internet humor toward abstract 'vibe' checks, where the goal is to maintain an air of mystery and effortless authority in everyday situations.