Astrology memes have evolved from simple newspaper horoscopes into a massive internet subculture, particularly on platforms like Instagram and Twitter. They typically satirize the personality traits and stereotypes associated with the twelve zodiac signs, often blaming celestial movements like Mercury Retrograde for personal mishaps. The popularity of these memes stems from the relatability factor, where users identify with the exaggerated characteristics of their own sun, moon, or rising signs. Whether it's poking fun at a Scorpio’s intensity or a Gemini’s dual nature, astrology memes serve as a lighthearted way for people to connect over shared experiences and cosmic influences.