The Ashley Madison meme culture revolves around the controversial dating site for married individuals, specifically its provocative slogan 'Life is short. Have an affair.' The brand became a massive internet phenomenon following the 2015 data breach by a group called The Impact Team, which exposed millions of users. Memes typically use the distinctive logo or parodied versions of their marketing to mock infidelity, the lack of digital privacy, or the irony of the situation. With the release of the Netflix documentary 'Sex, Lies & Scandal' in 2024, the template saw a resurgence, being used to joke about secrets being revealed or the consequences of risky behavior in the digital age.