"Are You Feeling It Now Mr. Krabs?" is a memorable line from the Season 3 episode of SpongeBob SquarePants titled "Mid-Life Crustacean," which first aired in 2003. In the scene, SpongeBob and Patrick take Mr. Krabs on a series of underwhelming activities to help him feel young again, repeatedly asking him if he's "feeling it" while maintaining hilariously intense expressions. Over time, the phrase and the imagery of the characters' overly eager faces became a staple of internet culture. It is primarily used to highlight awkward social situations, the forced excitement of a niche hobby, or to mock someone's lack of enthusiasm during a supposedly fun event. The meme thrives on the contrast between the characters' intense enthusiasm and the recipient's visible disappointment or confusion.