The "Are Y'all with the Cult?" meme originates from the animated series King of the Hill, specifically the season 6 episode "Fun with Jane and Jane." The scene features Bobby Hill leaning out of a car window to ask a group of robed figures if they belong to a cult. When they respond with a generic denial about being an organization focused on love, Bobby instantly realizes they are indeed a cult. In internet culture, this template is used to roast intense subcultures, brands, or communities—like crypto enthusiasts, gym-goers, or tech fans—whose behavior feels overly fanatical or scripted.