The Arc'teryx meme culture centers on the brand's transition from elite mountaineering gear to a high-fashion status symbol, often referred to as 'Gorpcore.' It gained massive traction on social media through 'shower tests,' where users stand under running water to show off the jacket's DWR coating. The humor usually stems from the absurdity of wearing professional-grade alpine gear in urban environments or the extreme financial measures people take to justify the high price point. Whether it's the iconic 'dead bird' logo or the ASMR sounds of the Gore-Tex crunch, these memes highlight the intersection of outdoor utility and city-dwelling flex culture.