The Anton Ego 'I Do Not X' meme originates from the 2007 Disney-Pixar film Ratatouille, specifically a scene where the imposing food critic Anton Ego explains his philosophy to the staff of Gusteau's. The original dialogue features Ego stating, 'I don't like food, I love it. If I don't love it, I don't swallow.' On the internet, this template has evolved into a way to express extreme passion or elitism regarding specific hobbies, media, or lifestyles. By contrasting a common verb with a more intense alternative, users utilize Ego's cold, sophisticated demeanor to humorously assert that they only accept the best or most immersive experiences.