Anthony Burch, a prominent writer known for Borderlands 2, became an internet meme after his personal life and online persona were satirized by various web communities. The memes frequently feature images of Burch accompanied by captions referencing 'the Nintendo Switch' or specific tropes about modern masculinity and gaming culture. Originally surfacing on forums like 4chan and Reddit, the template is often used to mock stereotypical 'soy' expressions or perceived submissiveness within the industry. Today, it serves as a broader commentary on internet drama, developer-fan relations, and the cultural shifts within the video game industry over the last decade.