The 'And Why He Eepy?' meme is a wholesome internet phenomenon that gained traction on platforms like Twitter and Tumblr in late 2021. It features photos of extremely tired-looking animals, most notably kittens, accompanied by intentionally misspelled captions like 'eepy' instead of 'sleepy.' The phrase 'and why he eepy?' became a viral catchphrase used to express affection for something cute and exhausted. It taps into the 'smol' and 'baby' internet aesthetics, where users celebrate the relatability of needing a long nap. Today, the template is a staple for anyone wanting to share a mood of total exhaustion or pure cuteness.