AmourShipping refers to the romantic pairing of Ash Ketchum and Serena from the Pokémon XY and XY&Z anime series. Named after 'amour,' the French word for love to reflect the France-inspired Kalos region, this ship became one of the most popular in the franchise due to Serena's explicit feelings for Ash. The meme culture surrounding it often focuses on the final scene of the series, where Serena kisses Ash as she departs, as well as Ash's classic obliviousness to her romantic gestures throughout their journey. Fans use this template to express their support for the couple, debate the best companions in the series, or to joke about the dramatic nature of Pokémon shipping wars.