The American Dirt meme originates from the controversial 2020 novel by Jeanine Cummins, which faced significant backlash for its depiction of the Mexican migrant experience. Social media users quickly turned the book’s distinctive cover art—featuring a stylized blue background with barbed wire and floral patterns—into a template for parody. It is primarily used to critique cultural appropriation, poke fun at 'trauma porn' tropes, or simply to rebrand the book with humorous and absurd titles. The template’s aesthetic is instantly recognizable, making it a favorite for those looking to engage in literary satire or social commentary.