The #AltRightMeans hashtag gained massive traction on Twitter in August 2016, originally intended as a way for supporters of the 'alt-right' movement to define their specific brand of white nationalism and populist ideology. However, the hashtag was almost immediately subverted by political opponents and critics who used it to highlight controversial statements or satirize the movement through irony. This struggle for control over the hashtag's meaning made it a prime example of 'hashtag hijacking' in digital activism. In the years since, the phrase has evolved into a meme template used to mock political labeling, discuss internet history, or provide social commentary on the polarization of online discourse.