Alear, the protagonist of Fire Emblem Engage, earned the nickname 'Toothpaste-chan' (or 'Colgate-chan') immediately after being leaked and later officially revealed during a 2022 Nintendo Direct. The moniker stems from the character's distinct split hair color—half bright red and half vivid blue—which fans humorously compared to the stripes of popular toothpaste brands like Colgate or Aquafresh. While the character is canonically the Divine Dragon, the meme dominated the gaming community's discourse, resulting in endless fan art and edits reimagining Alear in dental hygiene advertisements. The meme represents the internet's tendency to give playful, food-based, or household-product nicknames to bold and unconventional anime character designs.