Aika Village (アイカ村) is a legendary fan-created town in Animal Crossing: New Leaf that gained massive internet notoriety in 2012 for its dark, psychological horror narrative. Created by a Japanese player, the town tells the disturbing story of a young girl named Aika through four distinct houses that represent her deteriorating mental state and family life, symbolized by a recurring red doll. The meme usually revolves around the shocking contrast between the cheerful aesthetic of Animal Crossing and the unsettling imagery of the town. It is frequently used by the gaming community to represent hidden trauma, creepy discoveries, or the 'loss of innocence' when stumbling upon dark content in otherwise friendly environments.