The 'Absolute Unit' meme originated from a December 2017 tweet featuring a photo of David Morgan-Hewitt, the managing director of The Goring Hotel, standing next to Queen Elizabeth II. The caption read, 'In awe at the size of this lad. Absolute unit.' The phrase quickly became internet slang to describe anything impressively large, bulky, or physically imposing, from oversized domestic pets and thick-necked athletes to massive machinery. It gained massive traction on subreddits like r/AbsoluteUnits, where users share photos of 'chonky' animals or unusually big items. Today, it remains a go-to template for celebrating the sheer scale and presence of anything that defies typical proportions.