Abigail Shapiro, known by her brand 'Classically Abby,' became a prominent internet figure through her YouTube ads advocating for traditional values and conservative lifestyle choices. As the sister of Ben Shapiro, she was quickly meme'd by various online communities who focused on her 'classic' aesthetic and her advice on modesty and womanhood. The memes evolved from simple parodies of her advertisements to versatile templates used to discuss traditionalism, fashion, or ironic social commentary. Her image remains a staple on social media platforms for those wanting to mock or celebrate 'trad-wife' culture and conservative influencer tropes.