The 'A Very Difficult Decision' (一个非常艰难的决定) meme originated from a 2010 open letter issued by the Chinese tech giant Tencent during its high-profile conflict with Qihoo 360, famously known as the '3Q War.' In the letter, Tencent announced it would stop running its QQ messaging software on computers that had 360 security products installed, effectively forcing users to choose between the two platforms. This phrase quickly became a viral sensation across the Chinese internet, used to satirize corporate arrogance or any situation where a person or company presents a self-serving ultimatum as a painful, forced choice. It remains a staple for parodying PR-speak and dramatic corporate announcements.