The 24 Hour Fort Challenge refers to a viral YouTube trend that peaked around 2016 and 2017, where creators would attempt to stay overnight in retail stores, trampoline parks, or elaborate cardboard forts. While originally presented as high-stakes adventure content, it eventually became a subject of internet parody due to its formulaic clickbait thumbnails—often featuring shocked faces, red arrows, and exaggerated titles like '(GONE WRONG)' or '(COPS CALLED)'. Today, the meme is used ironically to mock over-the-top YouTube culture or to nostalgically revisit the era of 'overnight challenge' videos, frequently applied to mundane situations to make them seem unnecessarily dramatic.