The 2016 Malheur National Wildlife Refuge Standoff began when Ammon Bundy and an armed group occupied a federal building in Harney County, Oregon, to protest federal land management. The event quickly became a massive internet phenomenon known by nicknames like 'Y'all Qaeda' and 'Vanilla ISIS' as social media users mocked the occupiers' perceived lack of preparation. A major turning point for the meme's popularity occurred when the occupiers requested supplies from the public, leading to people mailing them boxes of dildos, glitter, and joke items instead of food. The meme is frequently used to satirize anti-government extremism, poorly planned movements, and the contrast between 'rugged' imagery and the reality of the situation.