The 2015 April Fools' Day landscape was defined by legendary internet experiments, most notably Reddit's 'The Button,' which captivated millions of users in a social experiment of patience and tribalism. Brands like Google and Amazon also participated with high-budget gags, cementing 2015 as a peak year for creative digital pranks. This meme template captures the nostalgic essence of that era, allowing users to recreate the 'It's just a prank' culture that dominated social media. It is widely used to celebrate historical internet moments or to setup elaborate jokes that play on the expectations of unsuspecting friends and followers.