The 2013 Brazil Bus Taxes Protests, widely known as the 'June Journey' (Jornadas de Junho), began as a series of demonstrations against a 0.20 BRL increase in bus, train, and metro fares. What started as a local movement in São Paulo quickly transformed into a nationwide uprising involving millions of people who were frustrated with government corruption, poor healthcare, and the massive spending on the FIFA World Cup. The slogan 'Não é só por 20 centavos' (It's not just about 20 cents) became the defining message of the era. In meme culture, this template is used to represent a 'tipping point' where a small, seemingly insignificant event triggers a massive, long-repressed reaction to deeper systemic problems.