The 'друг' meme, often transliterated by English speakers as 'Apyr,' features a heavily distorted, low-resolution image of a Deathclaw creature from the video game Fallout: New Vegas. Originating from the Russian internet, the term 'друг' simply translates to 'friend,' creating a sharp, comedic contrast with the creature's menacing and otherworldly appearance. It gained widespread viral popularity in early 2018 within surreal meme circles, frequently appearing in four-panel character alignment charts alongside archetypes like 'The Fighter' or 'The Medic.' The meme's lasting appeal lies in its eerie, uncanny aesthetic and the sheer absurdity of labeling a terrifying nightmare creature as a friendly companion.